Square Debit Card Carrier Refresh

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/ About the project

Square Debit Card's physical card mailer and envelope needed a refresh to match Square's new brand identity. In addition, Square launched the ability to order multiple cards. We updated our content to be able to speak to both audiences: seller and employee.

In addition, we looked to increase our activation numbers by adding an activation sticker on the Square Debit Card itself. We ran an A/B test with the stickers and concluded a 2% lift in activation rate with no additional cost to production.

Mailers have been updated for the US and Canada markets.

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/ ROLE

Art directed and designed file print piece. Gathered data and research to better inform future design choices. Managed communications with engineering partners and idemia (card manufacturer) to ensure quality print production.

/ Year

2025

Square Debit Card was design with Square hardware in mind. It's original white carrier and mailer intentionally matched the previous hardware packaging. As we looked to refresh the mailer we made sure to follow the direction the hardware team was going with their packaging.

I worked with modules to test out different layouts and content. We also worked with Idemia's engineering team to create a template that worked with their manufacturing equipment.