Web Design
/
Illustration
/
Art Direction
Square Processing Fee Change 2020
(
5
)
/ About the project
In 2020, Square increased their processing fees from 2.75% to 2.6% +10 cents (US). Our team tackled the communications on educating our sellers on the touchy subject. We created a campaign that included a new landing page, email comms, and an educational video. The landing page featured a fee calculator to help sellers better understand how the change will affect them.
This campaign also required us to create landing pages talking about processing fees across all locales: Canada, Australia, Japan, and UK.
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/ ROLE
Art directed, storyboarded, and illustrated the educational video. Designed the fee calculator and website landing pages across all locales.
/ Year
2020
Since Square had no illustration library, I drew all the assets to be animated.
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