art direction & DESIGN

LA, CALIFORNIA

Web Design

/

Illustration

/

Art Direction

Square Processing Fee Change 2020

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5

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/ About the project

In 2020, Square increased their processing fees from 2.75% to 2.6% +10 cents (US). Our team tackled the communications on educating our sellers on the touchy subject. We created a campaign that included a new landing page, email comms, and an educational video. The landing page featured a fee calculator to help sellers better understand how the change will affect them.

This campaign also required us to create landing pages talking about processing fees across all locales: Canada, Australia, Japan, and UK.

Visit the site →

/ ROLE

Art directed, storyboarded, and illustrated the educational video. Designed the fee calculator and website landing pages across all locales.

/ Year

2020


Since Square had no illustration library, I drew all the assets to be animated.

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