Art Direction
/
Photography
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MARKETING DESIGN
Square Canada: Cashflow Products
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2
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/ About the project
Square offers a number of cashflow tools in Canada such as organized folders, loans, instant transfers, and Square Card. Instead of marketing each product separately, we consolidated all the products in an all-in-one overview campaign. Deliverables included a new website for Balance Folders, new photography, an overview video and an email campaign.
All deliverables included English and Canadian French translations.
Our overview video features Tita Flips and her multiple locations called Kanto. Kanto refers to street corner in Tagalog and her food offers a variety of Filipino street food both in her sit down store front and small container store pop-up.
We additionally interviewed Kwesiya, a small clothing boutique and Nacre Hair Studio, a local hair dresser in Toronto.
View website here →
/ ROLE
Storyboarded and art directed overview video, photographed seller testimonials, and designed all web and email collateral including animated tutorial video.
/ Year
2023
We flew to Toronto to interview Square sellers for testimonials. I photographed and retouched all the seller portraits to be used for all our marketing collateral.
These assets were used throughout the email, web, and social campaigns.
BTS of the shoot at Kanto
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