Next in Line

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/ About the project

To wrap up the year, Square Banking team ran a creative initiated campaign, called Next in Line, following the narratives around generational businesses. The story followed 3 businesses across the United States who've carried on the legacy of their families to the present day. During this week long shoot, we interviewed, photographed, and filmed snippets of these small businesses' day to day and explored how they've had to adapt and change to the rollercoaster of situations they have faced over the years.

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/ ROLE

I was part of the shoot team, interviewing, photographing, and creating textures for the film and campaign identity.

/ Year

2021

I mocked out layout options for title cards for both the films and social.

In addition, I assisted as a second shooter, photographing behind the scenes, portraits, and artifacts to use as textures.

Throughout the original website and campaign assets were graphic backgrounds designed using artifacts found during our shoot. I organized them to help tell the story of generational knowledge collected.